New Life in Motion
We believe technology should serve humanity, not the other way around. Our story is one of purpose, passion, and the relentless pursuit of a regenerative future.
Technology that moves with purpose.
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What's in NEUUF?
Our name, derived from the French word neuf for "new," is the compass that guides us. It embodies the three core principles at the heart of our brand.
Together, NEUUF stands for new life in motion; a philosophy that believes progress should regenerate, not consume.
NEUUF began not with a product, but with a question that inspired our founder, Nicholas DeGrange, over a decade ago: What if technology could work in harmony with the natural world?
This question led him on a journey through the worlds of engineering, automation, and finance, always with the vision of creating technology that gives back more than it takes. His belief in "quiet power" and "lasting progress" is the foundation upon which NEUUF is built.
The Six Pillars of Our Maison
Our values are not just words on a page; they are the operating principles that guide our Maison. They are the simple truths that keep us aligned, focused, and true to our purpose.
Creativity
We merge art with engineering. We believe that the most beautiful designs are also the most intelligent, creating solutions that feel alive and inspired.
Love
We build with intention, humility, and respect. For us, love is the ultimate form of precision—creating with a purpose that serves life itself.
Innovation
We push boundaries to make the impossible accessible. For us, innovation is not about novelty; it's about meaningful progress that endures.
Simplicity
The most elegant solutions are seamless. We remove complexity until only the essential remains, creating technology that is both powerful and quiet.
Service
We exist to empower others. Every design begins with the question, "Who does this serve?" We believe true leadership is found in enabling others to rise.
People
Technology must serve humanity, not ego. We measure our success by the positive impact we have on people's lives.